Jдgermeister®
A herbal-flavored bitter german liqueur, made from a blend of over 50 herbs, fruits and spices.
Alcohol by volume: 35%
All cocktails made with Jдgermeister®
A variation of a Jagerbomb (in German-speaking countries called a "Turbojдger") using beer - like bombs did originally - as the shot carrier rather than an energy drink
A delicious alternative to the infamous Sex on the Beach with beautiful sunrise and layer effects at the same time.
A refreshing shooter that is 'UGLY' to look at but tastes a treat.
No Tequila in this Jagerita
That's a tasty layered shooter that underlines the STROH 80's spiced, overproof rum character.
If done correctly there will be four individual layers of red, orange, blue, and black that should mimic mars and it phasing into space.
This isn't called a bomb for nothing.
Hot and mellow as Africa, cold and strong as the hunter's heart. The all-time controversial Africa. The shooter is dedicated to Allan Quatermain.
A very potent shooter indeed.
A very popular shooter with Jagermeister.
Perfect for a summer day at the beach
Margarita with a twist of Jagermeister
This pineapple coconut cocktail has jager thrown into it.
A brilliant combination of Red Bull and the medicinal flavours of redbull. These two were made for each other
Not do the faint hearts A very strong shooter with distinctive smell of Bacardi 151.
Jagermeister cocktails
Build ingredients on ice in a highball glass, and serve.
Combine ingredients together in a cocktail shaker half-filled with ice cubes. Shake well, strain over ice in an old-fashioned glass, and serve.
Pour the jagermeister over several ice cubes in a highball glass. Fill with Mountain Dew Pitch Black, and serve.
Pour the blue curacao, jagermeister and Squirt into a cocktail shaker half-filled with ice cubes. Shake well. Strain into a cocktail glass, and serve.
Mix the Jagermeister and Mountain Dew Pitch Black over ice in a highball glass and serve.
Combine all ingredients in a blender, mix until smooth. Be careful surge is carbonated, it will foam up. Enjoy!
Stir ingredients together in a cup, and serve.
Pour the jagermeister into a highball glass roughly half-filled with ice cubes. Fill with the pineapple juice. Stir well with a spoon or shake.
Pour ingredients in equal parts into a cocktail glass; stir and serve.
Pour it in a highball glass, w/ice if preferred. Should be served cold.
Pour all ingredients into a cocktail shaker half-filled with ice cubes. Shake well, strain into a cocktail glass, and serve.
Pour the jagermeister, peach schnapps and cranberry juice into a cocktail shaker half-filled with ice cubes. Shake well, and strain into an old-fashioned glass. Top with 7-up, and serve.
Add jagermeister to a highball glass with three ice cubes. Fill with tonic water and garnish with an orange slice.
Add all three ingredients in a shaker or blender, and mix with ice.
Pour both ingredients into a collins glass half-filled with ice cubes; stir and serve.
Pour Jagermeister over ice in a 12 oz highball or old-fashioned glass. Add a dash of grenadine, add orange juice, and serve.
Stir ingredients together well in a tall glass or cup, and serve.
Pour shots and soda over ice in a mason jar or antique glass and experience a taste of the old west.
Pour jagermeister and pisang ambon over ice cubes in a cocktail glass. Fill with cola, and serve.
Combine jagermeister and rumple minze over ice in a cocktail glass. Fill with cola, and serve.
Add jagermeister to a highball glass half-filled with ice. Fill with battery, and serve.
Mix jagermeister and irish cream over ice cubes, strain into a cordial glass, and serve.
Pour coke into a highball glass, add jagermeister, and serve.
Pour all ingredients into a cocktail shaker with ice. Shake vigorously, strain into a cocktail glass, and serve.
Fill highball glass with ice. Pour in jagermeister and pear liqueur. Top with lemon mix and "Battery" energy drink. Garnish with a lemon slice.
Put the 2 shots of jaigermister into the bottom of a tall beer mug and pour in the surge.
Pour Red Bull into a Collins Glass. Pour a shot of Jн¤germeister into a shot glass. When ready to drink, drop the shot into the collins glass and drink.
Why Jägermeister Really Does Belong in Your Cocktails
Drop the shot glass and pick up the shakers
For many years, the German digestif Jägermeister was the Hooter’s of the spirits world, their iconic orange-crop-top-clad “shot girl” a fixture at booze events. As with many such profitable yet still somewhat ill-advised ideas, the Jäger shot phenomenon, and subsequently the Red Bull-driven Jäger bomb tradition, was birthed by the brand’s marketing team, pigeonholing the stuff into the shot-only category with the likes of Fireball. So while most of us, the drinking public, are familiar with Jäger, few people realize just how good and sophisticated it can be if you treat it right. For starters: It's great for mixing.
The company’s strategy has dramatically shifted in the past few years, coinciding with the acquisition of its longtime import company, according to Seamstress creative director and United States Bartenders’ Guild president Pamela Wiznitzer, who was also one of the earliest serious Jäger advocates. “Jägermeister recently bought out Sidney Frank and started a push to bring it back to the bars in a more fun, distinguished, and knowledgeable way,” she tells SAVEUR.
Tradition is a key word here. Like so many other so-hot-right-now bitter European digestifs, Jäger is a storied spirit with a hisory dating back to 1935. Translating to “master hunter” in German, it’s an herbal liqueur whose secret recipe comprises 56 natural herbs, blossoms, roots, and fruits. The botanicals are extracted raw through a weeks-long cold maceration process to create a base which is then stored in oak casks for a year.
Traditionally consumed by blue-collar German workers as an after-dinner drink, it sits somewhere between a bitter amaro and spicy schnapps. And if you take your time to sip it rather than shoot it, you’ll get a heady licorice-layered sweetness with notes of licorice, anise, and saffron—ideal for adding depth to all kinds of drinks, a complex accent like fernet or absinthe.
I love using Jäger as a stand-in for amari in stirred drinks, or paired with citrus as a sweetener. It can lend both bitterness and sweetness as a spirits modifier, or serve as the base of a low-ABV drink. But don’t just take my word for it: here are three cocktails from proud Jäger lovers to win over any skeptic.
Ours is the Fury
Ours is the Fury cocktail
At San Diego’s Campfire restaurant, head barman Brian Pugalidad slings a refreshing, honey-whispered cocktail fortified with a split base of rye and Jägermeister. Reminiscent of a spiced Gold Rush, this cocktail sneaks Jäger in to play a supporting role, amping up the rye while sweetening the citrus.
“Jägermeister skillfully used in a well-balanced cocktail offers me an opportunity to give my guests new, positive memories associated with Jägermeister while building trust and expanding guests' horizons as to what a cocktail can be,” says Pugalidad. “My favorite is the disbelief when I tell my guests that Jägermeister is even in their cocktail!”
Get the recipe for the Ours is the Fury Cocktail »
Top Step cocktail
In this play on a traditional gin sour, Seamstress creative director Pamela Wiznitzer tempers the clear stuff with Jäger and sweetens the mix with honey and orange juice. Here, Jäger adds a slight spice and bitterness that fuses excellently with the addition of aromatic bitters, which are also used as garnish.
Get the recipe for the Top Step Cocktail »
Count Mast Negroni
Count Mast Negroni cocktail
In this negroni riff, brand ambassador Nils Boese swaps classic Campari for Jägermeister for a more herbaceous, licorice-scented profile. The substitute gives the drink more sweetness and body, which is rounded out by the oils of the lemon peel garnish.
Get the recipe for the Count Mast Negroni Cocktail »
Recipes
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Jägermeister
Jägermeister is a German 70-proof digestif made with 56 different herbs and spices. The Jägermeister logo, which shows the head of a reindeer with a glowing Christian cross between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace, patron saint of hunters.
Jägermeister is used in several cocktails including the Bed of Roses.
Surfer On Acid
Ingredients List
25 ml Coconut Rum
25 ml Jagermeister
Did you know?
In this drink the coconut rum tames down the bite of the infamous Jagermeister.
Find out how to make me!
Russell Collins
Ingredients List
30 ml Jagermeister
15 ml Lemon Juice
drizzle of Sugar Syrup
splash of Soda Water
Did you know?
Jagermeister was introduced in Germany in 1935.
Find out how to make me!
RedHeaded Slut
Ingredients List
50 ml Jagermeister
50 ml Peach Schnapps
Did you know?
2 % of people in the USA have red hair.
Find out how to make me!
Oatmeal Cookie
Ingredients List
20 ml Butterscotch Schnapps
20 ml Irish Cream Liqueur
splash Cinnamon Schnapps
Did you know?
Oreo cookies are the best selling cookies of the 20th Century.
Find out how to make me!
Ingredients List
30 ml Jagermeister
20 ml Dry Vermouth
dash of Angostura Bitters
Did you know?
The Jagermeister logo, which shows the head of a stag with a glowing Christian cross between its antlers, is a reference to the stories of Saint Hubertus and Saint Eustace, patron saints of hunters.
Find out how to make me!
Lindsay Lohan
Ingredients List
50 ml Jagermeister
50 ml Peach Schnapps
Did you know?
Lindsey Lohan began her acting career in 1998 at the age of 11 in Disney remake "The Parent Trap".
Find out how to make me!
Liquid Cocaine
Ingredients List
10 ml Jagermeister
10 ml Goldschlager
10 ml Peppermint Schnapps
Did you know?
It is estimated that 2500 Americans every day try cocaine for the first time.
Find out how to make me!
Jersey Tea
Ingredients List
15 ml White Rum
15 ml Triple Sec
25 ml Lemon Juice
30 ml Gomme syrup
25 ml Jagermeister
Did you know?
A free translation of the word Jagermeister is "gamekeeper".
Find out how to make me!
Jager Bomb
Ingredients List
37 1/2 ml Jagermeister
100 ml Energy Drink
Did you know?
Several councils in Australia have banned Jager Bombs on the basis that they encourage irresponsible drinking.
Find out how to make me!
Irish Hammer
Ingredients List
10 ml Bourbon Whiskey
10 ml Jagermeister
10 ml Irish Cream Liqueur
Did you know?
Ned Kelly, the infamous Australian outlaw, was the son of an Irish convict.
Find out how to make me!
Golden Raspberry
Ingredients List
25 ml Jagermeister
12 1/2 ml Raspberry Juice
12 1/2 ml Grenadine Syrup
Did you know?
An individual raspberry is made up of about 100 drupelets.
Find out how to make me!
Ingredients List
50 ml Jagermeister
150 ml Energy Drink
Did you know?
Colt 45 is also a brand of malt liquor introduced by National Brewing Company in the spring of 1963.
Find out how to make me!
Black Adder
Ingredients List
10 ml Jagermeister
10 ml Irish Cream Liqueur
10 ml Coffee Liqueur
Did you know?
Blackadder was voted the second-best British sitcom of all time.
Find out how to make me!
Bed of Roses
Ingredients List
37 1/2 ml Jagermeister
50 ml Lemon Juice
25 ml Grenadine Syrup
12 1/2 ml Lime Juice
Did you know?
A popular rumour about Jagermeister was that it contained deer`s blood and opiates.
Find out how to make me!
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Learn to Love Jagermeister With a Great Cocktail or Shot
The Herbal Liqueur is Not Just for Jager Bombs
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Jägermeister is an herbal, bitter liqueur from Germany made of a secret blend of over 50 herbs, fruits, and spices. It is a popular spirit and one that you will be able to find in almost any bar and liquor store you walk into
In the past, Jager (as it's popularly known) gained a notorious reputation because it can get you very drunk, very fast. This is due mostly to its use in shooters, especially the infamous Jager Bomb.
Jägermeister's reputation is one of those love-hate perceptions that come with many of the stronger distilled spirits which are often abused (just look at tequila's reputation).
However, Jägermeister does have a place in many "fancy" cocktails and it will add a complex, herbal profile to your drinks. As more and more drinkers realize that it can be used to make great tasting drinks, the liquor is finding a new home in the bar.
How is Jägermeister Made?
Jägermeister is made from a secret recipe of 56 ingredients which include cardamom, cinnamon, ginger, orange peel, and star anise. That is about as much as the distillers will tell the public.
We do know that whatever the mixture is, it is macerated for 5 months in alcohol and water. This concentrate is blended and filtered, then stored in oak for a year. After that time, it is blended with sugar, caramel, and more water and alcohol before bottling.
It is likely that the mysterious parts of the process have led to some of the intrigue surrounding the spirit.
Jägermeister Cocktail and Shooter Recipes
The distiller recommends drinking Jägermeister well-chilled, however, I have found that it is far better mixed into the "fancy" cocktail. Yet, it's still recommended to enjoy Jägermeister in moderation, as with all drinks.
There is something about the herbal mixture that seems more intoxicating than other spirits.
- Bed of Roses - Jager is the star of this sweet and sour cocktail.
- Colt 45 - Another, slower way to drink Jager and Red Bull.
- Fright Night in the Grove - Tequila and grapefruit make a very interesting Jager cocktail.
- German Vacation - Things get a little tropical in this rum, ginger, and orgeat mix.
- (The) Inside Scoop - It's like a Root Beer Float with Jager.
- MasterMix - Jager martini style? This recipe may surprise you.
- Surfer on Acid - A favorite drink with coconut rum and pineapple.
- Widow Maker - Vodka, coffee liqueur, and grenadine. it's intriguing.
Beyond the Jager Bomb, the liqueur makes an appearance in a number of other party shots. When it's time for a shooter, give one of these popular recipes a try.
- Liquid Cocaine - You will need Jager, Goldschlager, and Rumple Minze.
- Oatmeal Cookie - An Irish cream shot with butterscotch and cinnamon.
- Red Headed Slut - How about a little peach schnapps and cranberry?
The Jägermeister Story
Jägermeister was first produced in 1935 and inspired by a 500-year-old recipe. It is still in the same distinct, square, green bottle as it was then. The label is inspired by the name because Jägermeister translates from German to "Master Hunter" and St.
Hubertus, whose symbol is the antlered stag, is the patron saint of hunters.
On the label, you will find the German inscription "Das ist des Jägers Ehrenschild, Daß er beschützt und hegt sein Wild, Weidmännisch jagt, wie sich’s gehört, Den Schöpfer im Geschöpfe ehrt." Roughly translated: "It is the hunter’s honour that he protects and preserves his game, hunts sportsmanlike, honours the Creator in His creatures."
In 2013, Jagermeister released a second liqueur to their portfolio. Jagermeister Spice is a little lighter in both flavor and alcohol and focuses on cinnamon and vanilla. It is typically available during the fall and winter seasons.
Despite the rumors, Jägermeister does not include deer blood, opium, or any other "nasty" ingredient.
- Produced and bottled by Mast-Jägermeister AG in Wolfenbüttel, Germany.
Is Jägermeister Hip Now?
My longtime liquor nemesis has become an of-the-moment mixology ingredient. The most surprising thing about that? It's a good thing.
Everyone has their one alcoholic nemesis. A cheap bottle of gin they drank in college, a painful shot of tequila that ruined a night back when they were young and swore them off the product for good.
For me, it's Jägermeister.
It was the summer of 2001. I was a 22-year-old bozo one month into living in New York (OK, Hoboken actually), partying on a chic rooftop in Greenwich Village. While most guests brought six-packs of beer, bottles of wine, or fifths of vodka, I thought it smart to bring Jägermeister. I imagined myself the star of the party as I walked around pouring shots for cool dudes and beguiling beautiful young women with my magical German elixir. Suffice to say, no one was interested and I ended up drinking the whole bottle by myself.
By morning I was throwing up straight purple.
That was the last time I drank Jäger and, luckily for me, there hasn't been much reason to drink it again in the 14 years since. Though the mere sound of that umlauted word has been poison to my ears since that night, as the years have gone by I've heard it less and less. The popularity of the German digestif began waning and by 2014 sales fell 5.6% in the U.S., Jäger's biggest market. Simultaneously, the new party shot of choice, Fireball, had exploded to over $61 million in worldwide sales.
As Austin bartender Dion Henderson matter-of-factly told Bloomberg Business, "Jäger is dead."
In fact, I'd all but forgotten it when last week I noticed a cocktail on the menu at Amor y Amargo in New York City. Called The Bachelorette, it was composed of absinthe, aged rum. and Jägermeister.
The East Village's Amor y Amargo is one of Manhattan's finest cocktail bars, the tiny "tasting room" focused exclusively on drinks made with obscure bitters and amaros. Nevertheless, I still thought something was awry. Was the Mast-Jägermeister SE corporation giving under-the-table payola to top Manhattan bartenders all of the sudden? Hardly. As Amor y Amargo's amicable beverage director Sother Teague told me, "I've just always been into it."
The more I thought about it, the more I realized that was true. Amor y Amargo opened four years ago and I recall even then a Jägermeister bottle prominently displayed in the center of their top shelf, its pewter stag's head pourer gleaming under the lights. Likewise, Teague has always sported a Jägermeister logoed sweatband on his forearm while working. I assumed these were playful affectations, an East Village hipness I would never understand. I was 100% wrong.
"I'm trying to bring Jägermeister back into the pantheon of great cocktail ingredients."
(Was it ever in the pantheon?)
"OK, then I'm trying to get it into the pantheon."
Amazingly, so are other mixologists, realizing there's better things to pair Jäger with than a can of Diet Red Bull, bro. A few blocks away from Amor y Amargo, Erin Sullivan of The Third Man makes a Jäger and yellow chartreuse root beer float called The Inside Scoop. Pam Wiznitzer and Josh Mazza of the Upper East Side's Seamstress offer a herbal liqueur-heavy cocktail called Province. And West Village speakeasy, The Garret, offers a playful potable dubbed Seriously Ain't Fancy which includes Fireball, Jameson, tequila, and, yes, Jäger.
Logan Demmy of Columbus, Ohio's Mouton has similar aspirations. He offered hot buttered Jäger this winter and even made molecular Jäger Bombs for a recent arts event. "Jägermeister is one of those brands people have a knee-jerk reaction to, and I really enjoy the challenge of selling it," notes Demmy. "Most people haven't experienced a craft cocktail with Jägermeister. They've likely only ever tried it in bomb or shot format. In a cocktail, it's really quite lovely." Teague has always thought Jägermeister lent itself to high-end cocktails, just as much as more beloved cocktail ingredients like Campari or Fernet-Branca. It makes sense. Unlike Fireball, which seemingly sprung up out of nowhere, Jägermeister has a prestigious history spanning 80 years since its creation in Wolfenbüttel, Germany in 1935. But history doesn't necessarily taste good. Jägermeister is composed of 56 ingredients—most unknown to the public—including ginger, cinnamon, star anise, cardamom, and orange peel, all aged in oak barrels for a year. Every bit as complex as, say, the more esteemed herbal liqueur Bénédictine which is composed of a mere 27 ingredients. In the past year, Teague has put five Jägered-up cocktails on his menu, from the super juicy Permission Timepiece to the tiki tropical German Vacation and even the Manhattan-redolent Redemption. "Jäger never should have left us!" claims Danny Neff, the bar director at Holiday Cocktail Lounge. He likewise enjoys playing with customers' preconceived notions about so-called "shitty" drinks, currently offering Long Island Iced Tea on tap. So why all the hate still, with many customers (like me) even hesitant to take a sip of Jägermeister? Teague, a graduate from California Culinary Academy and former technical chef for Alton Brown's Good Eats, thinks he knows why. "Of the five tastes, bitter is the only acquired one. 'Bitter' actually registers as poison to us initially. Most of us drink Jäger ice cold. But something ice cold has no aroma and taste is 90% in the aroma. So when you shoot an ice-cold shot of Jäger it bypasses your nose and all you're left with is a bitter blast on your palate. Your brain's immediate reaction is, 'This is poison. and I need to evacuate it.'" I'd like to use that logic as my excuse for that night in 2001, but I think I simply overindulged. This night in April, though, I drank four of Teague's beautifully-composed Jägermeister cocktails, enjoying them as much as any drinks I've had this year. The next morning, I didn't throw up purple. L ong gone are the days of Jägermeister and Red Bull. The brand has gone through an image change and ditched the syrupy energy drinks. I had the pleasure to meet with a Jägermeister representative to find out what the hype is. We met at the JägerHaus, which itself was pretty impressive (live music, DJs and two bars serving Jägermeister based drinks). We spent our time at the lounge upstairs, where we tested the new and wonderful cocktails. I was positively surprised with the flavour combinations, and therefore I had to share the recipes with you! You can now get most of these cocktails in various bars and events, but these are easy enough for you to make at home. I guarantee you will fall in love with Jägermeister again! Enjoy! Cocktails we tested: (or Naked German as I accidentally called it!) Definitely one of my favourites! 12.5ml Crème de Cassis 10ml Sugar syrup Easy to make, just shake and strain. Garnish with lemon zest. I like to top this up with a little soda, but that is optional. A really tasty cocktail, especially for those who like it sweeter. 35ml Joe’s Tea Co. ‘The Berry Best’, chilled (or you can use other berry tea available) 12.5ml Maple syrup 1 spoon Blackcurrant marmalade This one is built over ice and topped up with soda. You might want to give it a good stir to dissolve the marmalade. Or if you have a cocktail shaker I recommend shaking all, but the soda, to break down the marmalade. Garnish with raspberries, blackberries and mint. If you like it sweet and tropical this one is for you! 25ml Gin (I would go with a dry one) 25ml Passion fruit purée 25ml Pineapple Juice 25ml Pink grapefruit Juice Berry Cider (They used Rekorderlig Strawberry & Lime) Build the drink over ice and top up with Rekorderlig Strawberry and Lime cider (or try other berry alternative). Give it a good stir and garnish with a pink grapefruit slice. This was the winner, everyone’s favourite! Ginger Beer (I recommend to use spiced ginger beer if available) Super easy! Measure Jäger over ice, squeeze some lime and top up with ginger beer. Add a few cucumber slices and a lime wedge and give it a quick stir. Enjoy! Have you tried any of these yet? Which one is your favourite? I would love to hear your thoughts! Or if you have come up with your own Jägermeister cocktail recipe, please do share! Posted on Jun 22, 2017 You know that bottle made of green glass and filled with a dark, intensely herbal liqueur that tastes like black licorice? The one that has the stag on the label and the name that’s fun to pronounce? That’s right, Jäger. The freaky shot of college days past. These days, the German liqueur is finding a new, more subtle calling in craft cocktails. Made of an astounding 56 ingredients, Jäger lends a powerful flavor to drinks. Though you don’t always need a lot of the liqueur, its flavor shines when paired with spirits like rum and whiskey. Go out on a limb here. Jäger does more than throw down a nasty hangover. Need to take a little time off? Even if you can’t make it across the pond, a sip of this cocktail could bring on that vacation euphoria. A sturdy base of rum and Jäger underlies the richness of orgeat, ginger liqueur and lemon juice. A few dashes of Peychaud’s Bitters are a nice complement to the anise notes of the Jäger—and a photogenic finishing touch. Jägermeister isn’t a common ingredient in tiki cocktails, but it does come as a bit of a shock that it works so well in this tropical-inspired drink from DrinkWire contributor Home Bar Girl. This time mixed with two types of rum, lime and pineapple juices and homemade cinnamon bark syrup, the bitter liqueur revels in unexpected Polynesian glory. Of course, it wouldn’t be a tiki cocktail without an over-the-top garnish. One of Gaz Regan’s 101 Best New Cocktails, this drink was dreamt up by Chicago bartender Chris Neustadt. Instead of toning down Jäger’s bitterness with brightly flavored ingredients, the Sneaky Pete combines it with Luxardo Amaro Abano, amaretto and Coca Cola, which adds a touch of sweetness. Don’t be fooled by the name of this drink: You’ll easily lose track of time while sipping on the combination of Jäger, Aperol, Amaro Montenegro and Dale DeGroff’s Pimento Bitters, from New York bartender and bitters aficionado Sother Teague. It’s as tasty as it is handsome. While you’ve probably had at least one root beer float in your lifetime, it’s safe to assume you’ve never tried anything like this. In a boozy take on this childhood staple, New York bartender Erin Sullivan combines the drink’s necessities—root beer and vanilla ice cream—with Jäger, a touch of herbal Yellow Chartreuse, root beer bitters and orange oil. And, yes: It’s delicious. Created by Eric Tecosky in the 1990s, this popular cocktail can be made as a shot. But you can civilize this Jägermeister cocktail a bit by serving it on the rocks (or even straight up in a cocktail glass). Don't let the liqueur in the Bed of Roses scare you, it is actually a very lovely cocktail. The Jägermeister adds depth to this sweet and sour mix and everything balances out for a tasty sipper. As always, you will find that fresh lemon and lime are better and, if you can take it on, try out some homemade grenadine. Jägermeister may be America’s most popular disliked spirit. With upward of 88 million bottles sold across 177 countries in 2015, the bittersweet, German-made liqueur is undeniably in demand; it ranks eighth in sales volume among “premium” spirits brands, according to its producer, Mast-Jägermeister SE. However, U.S. drinkers—who consume a large percentage of the world’s Jäger—know it as the shot you often stomach on a dare. It’s impressed upon the nightlife set by young female “Jägerettes.” It’s bro-y AF. And countless bars administer it as you would a volatile compound—machine-chilled to temperatures that recall the unforgiving Yukon of Jack London. So while no one can claim it’s “overlooked” (see: 88 million bottles), it has been subject to a lot of misapprehension and, some might argue, misuse—much of which was brought on by how Sidney Frank, its longtime importer, chose to position the product in the U.S. That it received an aloof reception for many years from craft-cocktail revivalists is evidence of just how few discerning drinkers and bartenders took Jäger seriously. But over the past couple of years in America, that’s begun to change. Cocktail-bar menus are increasingly showing off drinks made with Jägermeister. The shift appears to be an outcome both of savvy marketing and, in the wake of that, a genuine rediscovery of a quality brand whose delicacies had long been obscured by sub-zero chilling. Sother Teague counts himself among those championing Jäger out of their own “love of the juice,” as he might say. The proprietor of New York’s bitters-centric cocktail bar Amor y Amargo has almost always featured at least one drink with Jäger on the bar’s menu, such as his personal favorite, the Black Apple Old-Fashioned. “I love working with it,” Teague says, noting that Jägermeister is extremely versatile and “spikes” on flavors such as cinnamon, ginger, grapefruit peel and anise. “It’s got some citrusy qualities as well as bitter, and even juicy.” Technically speaking, Jägermeister belongs to the spirits family Kräuterlikör, a category of schnapps that tends to be herbal and spicy in profile, a touch on the sweet side and consumed as a digestif. Jäger, which famously contains 56 botanical ingredients, is “German amaro, plain and simple,” says Jeffrey Morgenthaler of Clyde Common in Portland, Ore. At Clyde Common, Morgenthaler’s favorite use for Jägermeister is in David Cordoba’s Jägerita, which is just what it sounds like: a Jäger-based frozen Margarita. “[Jäger] is finding its place in the cocktail world,” says Morgenthaler. “When I started tending bar, it was still definitely a shot bottle. Nobody would have ever thought of mixing it in a cocktail… But now I think it’s grown considerably.” Pamela Wiznitzer of New York’s Seamstress was among the bartenders who’d been knocked off-guard by (re)trying Jägermeister both at room temperature and as a cocktail base. “[My] mind was kind of blown to smithereens,” she says. Seamstress has gone on to include Jäger in its own original drinks, such as the cachaça-based Rio Grande Sour, a creation of Wiznitzer’s colleague Ranjini Bose. But Wiznitzer’s reintroduction to Jäger wasn’t a chance occurrence—the brand had come calling. Starting around 2015, Mast-Jägermeister SE brought on several cocktail experts to develop and promote to the bartending community a roster of mixed drinks that showcased Jägermeister as a cocktail ingredient. Wiznitzer says experiencing the product in a whole new light helped disrupt the presumptions she’d held. “They found a way to peel back those layers,” she adds. “It can add a lot of wonderful, nuanced notes to a cocktail when utilized properly.” That year, the company acquired its U.S. importer, Sidney Frank, which had been instrumental in growing Jäger’s foothold in America, though primarily by pushing it as a burly shot. Amid the recent insurgence of Fireball whiskey in that space, industry watchers saw the takeover of Sidney Frank as a move to refashion Jäger’s identity from “this bravado, macho thing,” says Teague, to one of nuance and versatility. Or from bro-shot to what is essentially, he adds, a complex “56-ingredient cocktail.” Roger Kamholz is an editor and writer based in New York City. He has covered food and drinks for The Kitchn, Food & Wine, Serious Eats and Refinery 29, among others.4 Delicious Cocktails with Jägermeister
Naughty German
Purple Stag
Hunter’s Punch
6 Jägermeister Cocktails That Will Change Your Life
1: German Vacation
2: Gamekeeper’s Grog
3: Sneaky Pete
4: Precision Timepiece
5: The Inside Scoop
6: Surfer on Acid
Bed of Roses
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Jäger’s Unlikely Cocktail-World Resurgence
Jägermeister—the longtime unofficial shot of bros worldwide—has quietly been making inroads in the craft cocktail community. Roger Kamholz on the bartenders reclaiming this German staple, and the drinks they're using it in.
The New Jäger Cocktails
Black Apple Old Fashioned
Rio Grande Sour
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